Tag and Juice
Email

R. Goncalo Afonso, 99

Vila Madalena

11-2362-6888

http://www.tagandjuice.com.br

Bike craze crosses from America and Europe into Brazil, but for now it’s thankfully left fedora-wearing hipsters behind. Converted house has been outfitted with artisanal furniture and cabinets holding shiny bike parts for sale. Open layout invites informal attitude; patio area with graffiti is akin to a back-alley hangout only for those in the know. Store specializes in imported bikes from the states, mostly of the fixie kind, with customization a specialty. Exhibits fill the walls inside the store’s Tag Gallery, but to extend the lifestyle segment of the store, a café with magazines like Juxtapoz, Cog and Fixed, plus DVDs related to the bike culture are available. Foreign fellow fixie owners can talk shop with the store’s English-speaking owners.

  • VITALS

  • TYPE:
  • Boutique
  • QUIRKS

  • Ask owners about regularly held bike polo games in the neighborhood.


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