Uma

R. Girassol, 273

Vila Madalena

11-3813-5559

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White-laden flagship store is as conceptual as clothes, a favorite of fashion magazine editors at Sao Paulo Fashion Week. Patrons valet in driveway and climb glinting, stone-embedded stairs into elongated shoebox, decorated in minimalist, almost refrained style with clothing racks of primary-color apparel, although black or white choices can be found season after season. Upstairs echoes first floor. Restaurant at far end of run-, ahem, walkway with ever-changing menu beckons with DJ, lounge and drinks so strong they make the feeling of fabulousness tangible.