2nd Floor

R. Oscar Freire, 990

Jardins

11-3061-2900

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Kid sibling of Brazilian denim label Ellus once upon a time shared space with indie designers, but eventually kicked ‘em all out of its room and threw its clothes all over the place. Think a classier 55DSL in its heyday. Ellus’ more malleable soul is reincarnated in spirited collection flaunting the fountain of youth. Climb to second floor of Ellus store (hence the eponym for the brand) to boxy, loft-like area, where fashion-wise Brazilians peruse styles like light dresses and bright, Twiggy-skinny jeans they saw on the runway when attending Sao Paulo Fashion Week. Friendly, internationally minded clerks peg customers’ tastes from the get-go.