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Bar/pub

Numero
R. da Consolacao, 3585

Low-key jungle retreat designed by starchitect Isay Weinfeld.
Contemporary/mix

Lorena 1989
Al. Lorena, 1989

Surface to Air’s restaurant is a medieval dining den for high-fashion types.
Parks

Trianon Park (Parque Tenente Siqueira Campos)
R. Peixoto Gomide, 949

One of the few spots of green around Avenida Paulista larger than a tree planter box.
Contemporary/mix

Spot
Al. Ministro Rocha Azevedo, 72

Glass-enclosed hotspot a power lunch and dating mecca for the beautiful.
Contemporary/mix

Chakras
R. Melo Alves, 294

Conjuring up Mumbai on sweltering Sao Paulo nights.
Vintage/second-hand

Juisi by Licquor
Al. Tietê, 43 - Loja 8

Vintage clothing store with a touch of the East.
Bakery

O Melhor Bolo de Chocolate do Mundo
R. Oscar Freire, 125

Lisbon sweets import is a local phenomenon.
Japanese

Temakeria e Cia.
R. Oscar Freire, 507

Ground zero for immense hand rolls.
Contemporary/mix

Gorila Café
R. Dr. Melo Alves, 74

Gorila Café in the midst brings Amazon vibes and fresh air to the concrete jungle.
Jewelry/watches

Opto Design
Al. Franca, 1353

Heavily layered necklaces crafted from diverse materials from fabric to metal.
Accessories/Bags

Galeria Mundo Mix
R. Augusta, 2559

Biannual indie-designer fest gives year-round access to cool fashion.
Bakery

Wondercakes
R. Augusta, 2542

American-inspired cupcakes with Brazilian twist.
Luxury

Tivoli Sao Paulo - Mofarrej
Al. Santos, 1437

Luxury Portuguese hotel chain makes a tropical connection with sexy furniture, aspects emphasizing nature.

Bar/pub

Pandoro
Av. Cidade Jardim, 60

Classy bar where your dad would hang out sipping caju amigos instead of whiskey.
Pets

Au Pet Store
Av. Lorena, 1784

Upscale pet shop with exotic birds, including a $7,000 Congo parrot, that could double as an alternative zoo.
Art/decorative

Coletivo Amor de Madre
R. Estados Unidos, 2186

Brazilian and Colombian partnership highlights the most talented industrial designers from both countries.
Cafe

Oscar Cafe
R. Oscar Freire, 727

Serene coffee rest stop in fashion central with drinks called Dior, Gucci.
Dresses

Do Estilista
Al. Franca, 1361

Marcelo Sommer dresses up his apparel antics with a nod to streetwear.
Accessories/Bags

Shopping Iguatemi
Av. Faria Lima, 2232

Shopping center—Sao Paulo’s first upscale mall built in 1966 and where Tiffany calls home—still maintains dignity and respect.
Hostels

O de Casa
R. Alves Guimarães, 321

Hostel with the personal touch, and only a short hop from the luxurious shopping district of Jardins.
Bakery

Pao
R. Bela Cintra, 1618

Sao Paulo’s first all-organic bakery.
Books

Livraria da Vila
Al. Lorena, 1731

Ingenious pivoting bookshelves, comfy couches, free wine for ultimate book lover’s paradise.
Denim

2nd Floor
R. Oscar Freire, 990

Ellus’ younger, more spirited sibling.
Accessories/Bags

Galeria Ouro Fino
R. Augusta, 2690

Cutting-edge boutique shops sitting on this side of cool.
Bar/pub

Squat
Al. Itu, 1548

Found items from Europe make up kitsch décor of mock artists’ haven.
Denim

Doc Dog
Al. Lorena, 1998

Rock star fabulousness puts upscale boutique on edge.

American

Rockets
Al. Lorena, 2090

Cookin’ burger haven likely worthy of Elvis’ approval had he chosen burgers over butter.

Dresses

Osklen
R. Oscar Freire, 645

Sportswear with beach inspiration for city folk.
Shoes

Galeria Melissa
R. Oscar Freire, 827

Pop-colored shoe confections in visual candy shop.

Accessories/Bags

Alexandre Herchcovitch
R. Haddock Lobo, 1151

Brazil’s most famous avant-garde export.
Denim

Maze Skate Shop
R. Augusta, 2500

Decade-old skate shop stocks Brazil-only limited-edition kicks alongside decks and duds.

Shoes

Espaco Havaianas
R. Oscar Freire, 1116

Foot fetish central dedicated to Brazil’s most famous sandal and so full of bare feet you might accidentally pop one off.

Denim

AMP
R. Augusta, 2729

The little streetwear label that could focuses on inventive prints and cuts for the highly stylish set.

Accessories/Bags

Surface to Air
Al. Lorena, 1989

Parisian import focuses on showcasing Brazil’s indie best.
Vegetarian/Vegan

Vegacy
R. Augusta, 2061, Jardins

Food ground zero for vegan and hardcore subculture, plus the occasional corporate dweeb during weekday lunchtimes.
BBQ

Churrascaria Vento Haragano
Av. Reboucas, 1001, Jardins

Service so first class they stop only at wiping the grease off chins.
Accessories/Bags

Brecho Luxo Vintage
R. Augusta, 2633, no. 16, Jardins

Fashionista ground zero for second-hand clothes and accessories.
Art/decorative

Loja do Bispo
R. Dr. Melo Alves, 278

Art/bookstore for irreverent sensibilities.
French

Le Vin
Al. Tiete, 184, Jardins

Hoity-toity French bistro done up in countryside chic.

Lanchonete/snacks

Pao de Queijo Haddock Lobo
R. Haddock Lobo, 1408, Jardins

Shoebox-sized legend serves up hot, fresh paes de queijo to one generation after another.
Vegetarian/Vegan

Apfel
R. Bela Cintra, 1343, Jardins

Low-key veggie-lovers’ paradise with twists on traditional Brazilian faves.
ART
Museums

Museu de Arte de Sao Paulo - MASP
Av. Paulista, 1578

High off the ground for an artier-than-thou feeling.
Business

Maksoud Plaza
Al. Campinas, 150, Jardins

Once-glammy hotel basks in old-school elegance, even puts on its own theater show.

Business

Golden Tulip Paulista Plaza
Al. Santos, 85, Jardins

Well-located option not only good for businesspeople.
Budget

Ibis Sao Paulo Paulista
Av. Paulista, 2355, Jardins

With jaw-dropping views that compete with those of pricier boutique hotels nearby.
Brazilian

Dalva e Dito
R. Padre Joao Manoel, 1115, Jardins

Back to Brazilian basics.
Fast Food

Paxtel 9
R. Jose Maria Lisboa, Jardins

The almighty fried pastel gains its rightful place among other eateries in the city.
French

Paris 6
R. Haddock Lobo, 1240

24-hour bistro backed by chefs right out of 6 arrondissement takes Art Deco and Belle Epoque turn.
Brazilian

Frevo
R. Oscar Freire, 603, Jardins

Throwback Brazilian diner in white and yellow with wood tables and a long, lonely countertop.
Contemporary/mix

Ritz
Al. Franca, 1088, Jardins

Neighborhood hangout where hotness arrives not only on fresh plates.
Bar/pub

Bar da Dida
R. Melo Alves, 98

Drinking under the stars in outdoor-only neighborhood spot.
Bar/pub

Kintaro
R. Tomás Gonzaga, 57, Liberdade

Hole-in-the-wall boteco run by sumo brothers is fat in more ways than one.
Boutique

Porto Bay L’Hotel
Al. Campinas, 266, Jardins

French aesthetics, Brazilian hospitality in a serene setting without leaving the busy financial district.
Bed & breakfast/pousada

Pousada Dona Zilah
Al. Franca, 1621/1633, Jardins

TLC comes included in the price at this little-known, fully affordable bed & breakfast located in a primo area.
Boutique

Hotel Unique
Av. Brigadeiro Luis Antonio, 4700, Jardins

Concept hotel sails into architecture books.
Boutique

Fasano Hotel
R. Vitorio Fasano, 88, Jardins

Big ballers kick back at this classic ‘30s/’40s-style hotel in style.
Boutique

Hotel Emiliano
R. Oscar Freire, 384, Jardins

Uber-sleek hotel full of Europeans, but everything else ensures the Emiliano stays brasileiro.
Bar/pub

All Black
R. Oscar Freire, 163, Jardins

Irish pub with New Zealander owner gets giddy on Guinness.
Hotel bar

Skye Bar
Unique Hotel, Av. Brigadeiro Luis Antonio, 4700, Jardins

Rooftop bar gives big ballers an open view of the city.






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