Bakery

Le Pain
Av. Pedroso de Morais, 1037

Soho-style café is where Magnolia Bakery meets Brazilian padaria.

Club

Casa 92
R. Cristovao Gonçalves, 92

A bona fide house party; dancing under the stars in the backyard included.

Bar/pub

Ringue Lounge
R. Lisboa, 191

Where Muhammad Ali would have gone after floating like a butterfly, stinging like a bee.

Accessories/Bags

Aga Presentes
R. Fradique Coutinho, 1111

Local landmark eclectic-presents shop is a study in self-indulgence and laughter.

Tag and Juice
R. Goncalo Afonso, 99

Lifestyle shop for fixie bike owners, aspiring or just looking for an upgrade.

Japanese

Jun Sakamoto
R. Lisboa, 55

Sushi master keeps taste—food to aesthetics—modern.

Italian

Aguzzo Caffe e Cucina
R. Simao Alvares, 325

Wide, tall windows make it anything less than an undercover spot.

Hostels

Vila Madalena Hostel
R. Francisco Leitao 686

Possibly the world’s first boutique hostel.

Italian

Nello’s
R. Antônio Bicudo, 97

Roman family’s acting career plays starring part next to food at neighborhood fave.

Books

Portfolio
R. Mourato Coelho, 1039

Hand-bound blank journals as sweet as the things you’ll fill them with (or maybe not).

Ice cream

Sorveteria Frutos do Cerrado
R. dos Pinheiros, 320

Ice cream in Amazonian flavors as exotic to Brazilians as to you.

Brazilian

Chou
R. Mateus Grou, 345

Brazilian cooking served in super-elegant tapas style.

Dresses

Ronaldo Fraga
R. Aspicuelta, 259

Poetic collections frequently reduce fashion mag editors and celebs to tears at Sao Paulo Fashion Week.

Art/decorative

Tchayka: A Casa da Russia
R. Aspicuelta, 300

Presents from Russia for your babushka.

Dresses

Uma
R. Girassol, 273

Flagship store is as conceptual as clothes, lounge in back makes fabulousness tangible.

Bar/pub

Sub Astor
R. Delfina, 163

Pushing past red velvet curtain reveals New York-style speakeasy, housed literally under the guise of Astor bar/restaurant in the hidden basement.

Hostels

Casa Club Hostel
R. Mourato Coelho, 973

Within stumbling distance of the neighborhood’s high-profile watering holes.

Housewares/furniture

Conceito: Firma Casa
Al. Gabriel Monteiro da Silva, 1522

Braver, more punk version of its mother, Firma Casa.

Food

Japonique
R. Girassol, 175

Cutesy Japanese mart has curated selection for boho locals too lazy to make trek to Liberdade.

Hostels

Sampa Hostel (H.I.)
R. Girassol, 519

Room to stretch both your limbs and your finances.

Vegetarian/Vegan

La na Quitanda
R. Rodesia, 128

A vegetarian feast in rustic confines that will turn carnivores into a salivating mess.

Housewares/furniture

Reciclamundo
R. Harmonia, 303

Mix and match home-decor fetish with caffeine and cake fix inside peaceful shop/cafe combo.

Dresses

Farm
R. Harmonia, 57

Sexy-licious sportswear from the beaches of Rio de Janeiro.

Denim

King 55
R. Harmonia, 452

When Sao Paulo’s rock contingent get outfitted, they come a-knockin’ at this royal palace for custom tees and denim.

Art/decorative

Livraria Pop
R. Virgilio de Carvalho Pinto, 297

Art, design and comics annex for pop culture nerds.

Club

Bar Secreto
Rua Álvaro Anes, 97, Pinheiros

Invite-only swank bar from Interpol video is anything but secret; getting in is.

Parks

Parque Villa Lobos
Avenida Prof. Fonseca Rodrigues, 1655

Former refuse dump transformed into expansive, manicured concrete-and-nature haven of exercise and relaxation.

Art/decorative

Estudio Manus
R. Girassol, 310

A downright eccentric approach to their creations.

Bakery

Vila Grano
R. Wisard, 500, Pinheiros

Carb variations counter affect alcohol imbibed.

Brazilian

Soteropolitano
R. Fidalga, 340, Pinheiros

Moqueca heaven straight from northern Brazil in colonial-style house.

Brazilian

Consulado Mineiro
Praca Benedito Calixto, 74, Pinheiros

Benedito Calixto fair-worn shoppers refuel with specialties from Minas Gerais state.

BBQ

Jacare Grill
R. Harmonia, 337, Pinheiros

Biker hangout whose main attraction is meat—uh, the one you put on the BBQ.

ART
Galleries

Espaco +Soma
R. Fidalga, 98, Pinheiros

Spacious warehouse that rolls everything into one.

ART
Galleries

Beco do Batman
R. Harmonia, 57, Pinheiros

Veritable open-air graf gallery.

Bar/pub

Bar Astor
R. Delfina, 163, Pinheiros

Classic boho-feeling bar raises the nostalgia level up a notch.

Vegetarian/Vegan

Banana Verde
R. Harmonia, 278, Vila Madalena/Pinheiros

Freshness rules at locally known all-veggie restaurant.

Bar/pub

Mercearia Sao Pedro
R. Rodésia, 34, Vila Madalena

Neighborhood eccentric souvenir of a bar stocks videos, counter-culture literature on its shelves.

Club

O do Borogodo
R. Horácio Lane, 21, Vila Madalena/Pinheiros

Gritty, underground, live-samba joint a favorite among locals and tourists.

Bar/pub

Sao Cristovao
R. Aspicuelta, 533, Vila Madalena/Pinheiros

Thousands of photos and memorabilia commemorate a certain moment in Brazilian soccer history.

Bar/pub

Posto 6
R. Aspicuelta, 644, Vila Madalena/Pinheiros

Throwback bar homages ’60s Copacabana, has best view of soccer matches on screen across the street.

Bar/pub

Filial
R. Fidalga, 254, Vila Madalena/Pinheiros

Classically boho boteco was bestowed as the best bar at which to end the night.

Bar/pub

Empanadas Bar
R. Wisard, 489, Vila Madalena/Pinheiros

O.G. boteco serves palm-sized empanadas, gets massively packed during games.