Bar/pub

Sub Astor
R. Delfina, 163

Pushing past red velvet curtain reveals New York-style speakeasy, housed literally under the guise of Astor bar/restaurant in the hidden basement.
Club

Pacha
R. Mergenthaler, 829

Super-club outpost reels in women and men with posh togs ogling members of the opposite (or same) sex to soundtracks by Deep Dish and Sander Kleinemberg.
Hostels

Casa Club Hostel
R. Mourato Coelho, 973

Within stumbling distance of the neighborhood’s high-profile watering holes.
Bakery

Pao
R. Bela Cintra, 1618

Sao Paulo’s first all-organic bakery.
Housewares/furniture

Conceito: Firma Casa
Al. Gabriel Monteiro da Silva, 1522

Braver, more punk version of its mother, Firma Casa.
Books

Livraria da Vila
Al. Lorena, 1731

Ingenious pivoting bookshelves, comfy couches, free wine for ultimate book lover’s paradise.
Food

Japonique
R. Girassol, 175

Cutesy Japanese mart has curated selection for boho locals too lazy to make trek to Liberdade.

Holger

By Raphael Caffarena / Photos by Marcelo Fubah and Raphael Caffarena on 7 September 2009

Holger

IM // UR’s Raphael Cafferena gets intimate with post-rock band Holger—about to embark on a Canada tour with Matt and Kim—over the soaring promise of bull testicles.


Hostels

Sampa Hostel (H.I.)
R. Girassol, 519

Room to stretch both your limbs and your finances.
Denim

2nd Floor
R. Oscar Freire, 990

Ellus’ younger, more spirited sibling.


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